THE SHAPE OF MY HEART-SHAPED PIZZA
Pizza Hut’s beloved Heart-Shaped Pizza was back in stores and available nationwide, but how could we differentiate ourselves from the various other brands rolling out the same heart-shaped pizza promotion? With none other than the masterminds behind the song ‘The Shape of My Heart’ and millennials' heartthrobs Howie Dorough and Nick Carter.
Creative Director: Aaron Frye
Art Director: Kelsey Johnson
Copywriter: Kaitlyn Zeitler
With just 72 hours, a camera, and a luxurious hotel room, we executed a full-blown social campaign that drove sales, brand recognition, and engagement.